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ChatGPT – When We’re Using It And When We’re Not

ChatGPT has become all the rage since its release in November 2022 and is taking the world by storm. However, is it really as good as they say it is? There are also circumstances where you shouldn’t use it.


If you’re not aware of ChatGPT, then you must be hiding under a rock (sorry, not sorry!). ChatGPT is an AI-powered language model and a master computer that can do a lot of things. The company that invested in ChatGPT is owned by OpenAI, a parent company that received funding from Microsoft.


One of ChatGPT’s remarkable capabilities is its ability to write recipes, code, copy, and other things. When you consider its capabilities, it’s actually quite brilliant.

Is it the first time that we’ve had these tools?

No, these tools have been around for a long time. 

Is it one of the more sophisticated tools? 

While ChatGPT is undoubtedly one of the more sophisticated tools, it’s worth noting that artificial intelligence (AI) has been around for quite some time, particularly in the context of media buying. In fact, AI has been in use for several years now.


However, many people in the business world tend to think that AI is the solution to everything – and in many ways, it is.

When to use

ChatGPT is a fantastic tool for writing outlines, social posts, ad copy, prompts, and providing outlines for video sales letters. It’s amazing for all these things.

Where it goes wrong

However, where ChatGPT goes wrong is when it’s used literally. For instance, if you’re writing code, you need to proofread it yourself, because developers have tested the tool and found that it can make mistakes. Although ChatGPT can save coders a lot of time, they must stop and proofread the code. Therefore, I wouldn’t recommend using it for code. Similarly, I wouldn’t recommend using it for SEO purposes.


Currently, Google does not favor content written by AI. So, they are working with OpenAI to add an invisible watermark that will indicate to Google whether pages or posts are SEO-based. This may change in the future, but for now, it’s best to avoid using AI-generated content for SEO.

Now, can I see this changing? 

It’s possible that Google may permit AI-generated content in the future, as people are increasingly interested in using AI. However, it’s important to note that at present, Google does not favor such content for SEO purposes.

My Hypothesis

Although Google may eventually permit AI-generated content, duplicate content remains a concern. Currently, Google gives a soft warning to websites with similar content, but penalties may increase in the future. To avoid issues with duplicate content, I do not recommend using ChatGPT for SEO purposes. Instead, it’s best utilized for prompts and generating ideas. For instance, you could ask ChatGPT for the top three questions people ask about a particular topic and use that information to create original content.


Original content is still essential. While AI tools like ChatGPT can be useful, they should not be relied upon to create entire blog articles or web pages. I use ChatGPT for ad copy and to spark my creativity when I’m feeling stuck. However, it’s important to use it with full disclosure and not copy-paste content.


In conclusion, ChatGPT is a powerful tool that can save time and help with content creation, but it’s essential to use it responsibly and in conjunction with original thinking. As Google’s policies continue to evolve, it’s crucial to stay informed and adapt your content strategy accordingly.

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