Case Study

Digital Dominance | Fermata Integrated

Project Info

Client came to us to design and launch a new website for their brand new clinic in Downtown Kelowna BC, Canada.

Their requests were:

Clean Aesthetics
Easy to navigate
Integration with their appointment software, JaneApp
Optimized for SEO

The Challenge

There wasn’t much of a challenge due to the fact the partners had existing clientelle from another clinic. So upon opening, they already had their calendars booked with patients.

Client

Fermata Integrated Health, Kelowna, BC

Start Date

July 2021

Services

New Website

Google Ads

Facebook Ads

Social Media

Email Marketing

SEO

Share It

Our Approach

All Hands On Deck!

First we had to design the website. The client had the logo and branding done by another provider, which made our process that much easier. In addition, they invested in professional photos to really showcase the clinic and the practitioners.

Once the website was launched, we implemented our standard packages for SEO, Facebook Advertising, Google Advertising and Social Media Management.

Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it.

– David Meerman Scott, Author, The New Rules of Marketing and PR

THE RESULTS

Maxed Out!

With a comprehensive marketing plan, we were able to hit the ground running for this brand new clinic.

In fact, the biggest limitation for the partners was finding staff. In April 2022, they discontinued marketing because they couldn’t find any staff to hire to meet the demand of their services.