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Case Study

Digital Dominance l Image Studios Storybook Photography

Introduction

Image Studios is a photography studio based in Vernon, BC, Canada. With over a decade of experience in the industry, Image Studios has 

established itself as a trusted name among clients seeking professional photography services. However, their existing website has not kept pace with modern web design trends and user expectations. They approached us for a website redesign to improve the user experience, showcase their portfolio more effectively, and enhance their online presence.

Goals

The primary objectives of the website redesign project were as follows:

*Improved User Experience: Create a user-friendly website that makes it easy for visitors to navigate, find information, and view the studio’s portfolio.

*Enhanced Portfolio Showcase: Develop a visually engaging portfolio section to showcase Image Studios’ work, making it easy for potential clients to see the studio’s capabilities.

*Mobile Responsiveness: Ensure the website is fully responsive and performs well on all devices, including smartphones and tablets.

*Search Engine Optimization (SEO): Implement SEO best practices to improve the website’s visibility in search engines and drive organic traffic.

*Modern Design: Create a modern, visually appealing design that reflects Image Studios’ brand identity and the quality of their work.

Challenges

We identified several issues, including:

-Outdated design with poor mobile optimization.

-Cluttered and inconsistent navigation.

-Suboptimal placement of key information.

-A limited portfolio showcase that did not do justice to the studio’s work.

-Inadequate SEO implementation.

-Design and Development

The Result

*Improved User Experience: The redesigned website received positive feedback from users, who found it much easier to navigate and access information.

*Enhanced Portfolio Showcase: The portfolio showcase received higher engagement, with visitors spending more time exploring Image Studios’ work.

*Mobile Responsiveness: The website’s mobile responsiveness led to increased traffic from smartphone users, contributing to a broader online presence.

*SEO Benefits: The improved SEO implementation resulted in higher search engine rankings and increased organic traffic.

*Modern Design: The modern design aligned with Image Studios’ brand and conveyed professionalism and quality.

The website redesign project for Image Studios successfully achieved its goals of improving the user experience, enhancing the portfolio showcase, ensuring mobile responsiveness, optimizing for SEO, and delivering a modern design. The studio now has a visually appealing and functional website that effectively represents its brand and showcases its photography work to potential clients.

Client

Image Studios Storybook Photography

Start Date

July 2023

Services

Website Redesign

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Before

FireShot Capture 021 Image Studios – Where Magic Happens…. web.archive.org

After

FireShot Capture 020 Images Studios Vernon BC Photographer imagestudios.ca
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