This client is in collaboration with another agency. We were brought in to assist with the paid media buying while the partner agency worked on marketing strategy, customer journey optimization and sales enablement.
This was a brand new business. Invested many a dollar into boats and equipment and really needed sales to come in.
Not Disclosed due to NDA
May 2022-July 2022
Paid Media
There are 2 avatars for this client: 1) the traveller in research mode and 2) the traveller in his location (Florida Keys).
To reach both, we setup campaigns for everyone in the keys already and another campaign searching for “boat rentals florida keys” nationwide.
~ Neil Patel
Tracking conversions and sales was pretty simple in the sense the client used a third party tool, Fareharbor, for all sales. So once we integrated FH with Google Analytics, we were able to see the sales coming in.
The other positive was the client hadn’t made any sales before starting with us.
Within 2.5 months, we were able to generate $57,361 in sales. The only sources of traffic within that time was paid traffic and Google My Business (also integrated with G.Ads.)
Unfortunately, the client decided to split ways after 2.5 months. While the partnership ended amicably, we know, based on the second screenshot, that his sales went down as soon as the Google ads were turned off (58.91%).
Just a couple of data nerds making money for other people.
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