This client is in collaboration with another agency. We were brought in to assist with the social media marketing while the partner agency worked on marketing strategy, customer journey optimization and sales enablement.
Organic reach on platforms has dropped significantly in the last 7 years, notably on Facebook. So our strategy involved working within the current algorithms while maintaining brand presence.
Private due to NDA.
Social Media Management
The key to getting reach on social media is engaging content. But that doesn’t mean all video. Images can get as much engagement, and sometimes more, than videos.
However, it’s also knowing the algorithms. When Meta decided to compete with Tiktok with Instagram Reels we had to pivot and start producing 15sec videos to get the reach.
We also included Pinterest in our strategy, as many new brides head to Pinterest for every element of their beautiful day.
– Tom Fishburne, Founder of Marketoonist
Getting traction is hard. But we were able to grow his organic followers with time and consistency.
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