The traditional marketing methods are giving way to newer, more effective strategies, and one of the most potent ways you can advertise your health services today is through social media. These social media tools have become so pervasive that you could potentially reach 2.7 billion monthly active users if you just advertised on Facebook alone. While quality is better than quantity when it comes to promoting your services, it’s crucial to tailor your approach to your specific audience. While this may include doing sponsored posts that target individuals in your niche, there are ways to promote your health services to people who already like your page. In this article, we’ll explore some of these free tools and learn how to use them to promote your allied health services. If you’re looking for ways to promote your business on Facebook for free, you’re in the right place.
Facebook Live
Hosting a weekly Facebook Live is a great way to connect with your existing audience and provide them advice on certain health conditions and treatments. While you’ll need to clarify that the information should not be mistaken for personalized medical advice, the goal of this content will be to showcase your professional expertise and knowledge in your area of health practice. This can also help boost your Search Engine Optimization (SEO) each time you post. To achieve this, you should maintain a steady posting schedule.
Blog Posts
Similar to the Facebook Live suggestion above, blog posts can significantly enhance your SEO. The trick here is to regularly produce content, keeping in mind the specific keywords you are targeting. These keywords are typically used when an individual is searching for a particular service you provide. Facebook’s blogging tool is especially useful because it provides the tools to optimize your blog according to your audience. Remember, understanding your audience and writing specifically for them is crucial to the success of this tactic.
Blogging is also a great tool to connect with influential individuals in your field, build relationships, and expand your audience. Furthermore, you can ask members of your audience to share your post for greater visibility.
Virtual Seminar
Hosting monthly virtual seminars is another excellent way to further connect with your audience. These seminars could be question-and-answer events where you address queries posted in the viewer chat. Bonus: You can gate these seminars so that viewers can only access them if they provide their email address. This can help grow your email subscriber list, which can then be marketed to in unique ways.
Repurposing Content
Have you ever felt that you’ve run out of new content to post on your blog or social media platform? Try repurposing your content. This practice saves time and energy by taking existing content and transforming it to fit another channel. For example, if you have a YouTube video about managing chronic pain, you can convert that content into a blog post or even hold a seminar discussing chronic pain management using the content from the original video. Repurposing content is a painless way to generate original content on different channels without needing to come up with a totally original idea.
You can also create audiograms by extracting snippets of previous Facebook Live content and uploading them to Headliner. Post these audiograms to Facebook for quick snippets of content that can be extremely useful for individuals who might not have time for the entire chat but find the snippets valuable.
Engaging With Local Health Groups
Like we mentioned in the section about regular blog posts, forming partnerships and guest posting can expand your audience. The same concept works when engaging with local health groups. Advertising locally is an extremely effective tactic for health professionals. One way to do this is by setting up a monthly question-and-answer session with members of a community, where you and another health professional answer questions and provide your takes on the topic. This is a win-win situation as it introduces you to their audience and vice versa.
As you can see, there are many free ways to promote your health services on Facebook. While it might be easier to pay for Facebook advertising, using free tools can actually benefit you locally by developing partnerships with others who share similar goals. Don’t forget to repurpose your content and promote regularly. Social media promotion is a constantly evolving practice, and those who persevere have the best chance at success.
