The old guard is out and one of the most effective ways you can advertise your law firm nowadays is through social media. These social media tools are so ubiquitous in fact that you could potentially reach 2.7 billion monthly active users if you just advertised on Facebook alone. While quality is better than quantity when it comes to advertising your legal firm, you will want to niche your audience down. While this may include doing sponsored posts that specifically hit individuals in your niche, there are ways to promote your law firm to people that already like your page. In this article, we’ll go over some of these free tools and discover what they are and how to use them to promote your law firm. If you are looking for how to promote your business on Facebook for free, now is your chance to find out.
Facebook Live
Hosting a weekly Facebook Live is a great way to get in touch with your current audience and give them advice on certain legal situations. While you will need to stipulate here that the potential client should not misconstrue what you are offering as legal advice to their own case, the aim of this content will be to advertise your litigation skills and knowledge of the area of the law you are practicing in. This can also help to get your name out by aiding in the Search Engine Optimization of your page each time you post. In order to do this, however, you will need to be a steady poster and post on a regular basis.
Blog Posts
Like the Facebook Live suggestion above, blog posts can do wonders for your search engine optimization or SEO. The key here is to churn out content on a regular basis while minding the specific keywords that you are looking to target. These keywords are those that are typically used when an individual is searching for a particular service that you provide. Facebook’s blogging tool is especially helpful in that they give you the tools to optimize your blog according to your audience and the people that you are trying to get in front of. Again, knowing who your audience is and writing specifically for them is crucial to the success of this tactic.
Blogging can be a great tool as it gives you the opportunity to connect with other individuals that have an influence in the current field that you are in, build relationships, and expand your audience. Additionally, you can ask members of your audience to share your post for even more visibility as it gets in front of their friends.
Virtual Seminar
Having monthly virtual seminars is a great way to further connect with your audience. These seminars can be question and answer events where you answer questions posed in the viewer chat. Bonus: You can keep these seminars “gated: so that the only way a viewer has access to it is if they have given you their email address. This can serve in building out your email subscriber list which can then be marketed to in alternative, unique ways.
Repurposing Content
Have you ever felt like there was nothing else for you to contribute to on your own blog or social media platform? Why not try repurposing your content? Doing this is a great way to save time and energy by taking pre-existing content in one area and “repurposing” it into content that fits another channel. For example, if you have a YouTube video related to tax law, you can take the content from that video and repurpose it into a blog post on your Facebook page or even hold a seminar where you take questions on tax law using the content from the original YouTube video. Repurposing content is one of the most painless ways to generate original content on alternative channels. Additionally, it allows you to post without wasting the time needed to come up with a totally original idea.
Another method of repurposing content is by extracting snippets of previous Facebook Live content, uploading it to Headliner, and create audiograms. You can post these audiograms to Facebook for little snippets of content that can be extremely useful for individuals that might not have time for the entire chat but find the “snippets” extremely valuable.
Engaging With Local Business Groups
Like we noted in the section about posting blog posts on a regular basis, forming partnerships and guest posting can lead you to getting an even bigger audience. The same concept works when engaging with local business groups. Advertising locally is an extremely useful tactic for law firms and partnering with other firms that have the same aspirations as you. One way of doing this is by setting up a monthly question and answer session where you can have members of a community ask questions while you and your partner firm work together to answer them and give your takes on the circumstances involving the question. This is a win-win situation as it has the benefit of you getting introduced to their audience and your audience getting introduced to them.
As you can see, there are many free ways that you can promote your law firm on Facebook for free. While it might be easier to pay for Facebook advertising, using free tools can actually benefit you locally by developing partnerships with other firms that are seeking a similar goal as you. Don’t forget to repurpose your content and keep up with promoting regularly. Promoting on social media is an ever-evolving practice and those who persevere will always have the best chance at success.
