- To generate increased brand awareness of Kelowna Acupuncture
- To increase the number of new phone consultations (15min Free Consultations on the JaneApp)
What we do was to first break these objective into smart goal and they are:
- New 15min Phone Consultations Booked
- Visitors to JaneApp
- Website Visitors
- Website Conversion Rate
- Social reach
Then we went on to execute these with the following tactics:
- We generated awareness by building content blocks both on social and on her website and ensured that these content got syndicated and promoted on her social platforms and of course, targeted at people within and around Kelowna.
- The awareness campaign generated a sizable amount of online audience. We used this as a source of our retargeting campaigns. Targeting anyone who had engaged with the business page or visited the website.
Results:With an average budget of $200 monthly, we have a goal conversion rate of 6.8% and the tracked goals were:
- Contact us form
- Phone calls
- Schedule a consultation