In this article, we are going to break down the results we created for one of our Law Firm clients. Some of the results we generated are:
✔️ Reducing their cost per conversion by 78%
✔️ Increasing their organic sessions by 39%
✔️ Increasing the conversion rate by 47%,
✔️ Reducing their marketing budget (because they are getting more results in a lesser budget)
✔️ Increasing the call volume by 154%
✔️ Better yet, Increasing the first-time calls by 131%
✔️ And much more.
At Merit Based Marketing, our approach to a client is holistic. When we work on an SEO project for a client, our goal is not just to do some gimmick and get a page ranked quickly. While trying a trick may get a page ranked well for a short period, but in the long run, it won’t work, and it may even backfire.
Getting consistent results requires a holistic approach, which is exactly what we did with one of our law firm clients.
What is Holistic SEO?
Holistic SEO means improving ALL aspects of the website overall, to make it rank higher in the search engines. Our goal is not to get short term gains. With holistic SEO, we want our clients to gain long term. Meaning, higher-ranked pages that generate more traffic, more clicks, more sales, more phone calls, and ultimately what matters the most, most money. To reach this goal, we focus on these aspects of the website:
- Good technical SEO
- Great user experience
- Writing quality content
- Structuring the content well
- Keeping the site secure
Our approach to SEO
When we start working with a new client, our first step is to do a full SEO audit, which gives us a good understanding of where they currently are and what strategies we should adopt to take them to where they want to be.
Our SEO audit always start with a website audit which includes checking
- Indexing and crawlability of the website
- Website Architecture
- Internal Linking
- 404 and 301 Redirects
- URL length and keywords used in the URL
- Broken Links
- Broken Images
- Empty Title Tags
- Duplicate title tags
- Too long titles
- Blank and duplicate meta descriptions
- Structured data
The next step is testing website speed by using some tools. This is to ensure fast loading time and avoid making people wait too long for the pages to load. Some of the tools we use are:
After optimizing the website and making sure it is good for user experience, we do these:
- Work on off-page SEO
- Analyze the Backlinks
- Work on Local SEO (if applicable)
- Do email outreach for the content we create
- Analyze their competitor’s backlinks to look opportunities
Over a period of time, our goal is to optimize for all the keywords that are relevant to the business, until we get to the point where the client wants to be.
Here are some of our SEO results for the client.
#1 Organic Session increased by 39%
#2 More Calls from Google My Business
Our Holistic Approach to Google Ads
Our approach to Google Ads is heavily influenced by what data is telling us. While we begin the ads with our tried and tested strategies, during the course of time we keep tweaking it depending on how the campaign performs. In other words, we’re responsive.
With our Law firm client, we structured and re-organized his Google ad campaigns based on the services he provides. Even today, we keep testing different bidding strategies and see which one performs better.
Here are some of our results:
#3 78% reduced cost per conversion
#4 Increased The Conversion Rate by 47%
#5 Marketing Budget Reduced by 75%
#6 Increased the Call Volume by 154%
#7 Increased the First-Time Calls by 131%
If you would like to see how we can create similar results for you to grow your business, click below and feel free to schedule a free consultation. We’ll help answer your questions and steer you onto the right page for your personal circumstances.