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Case Study

Paid Traffic | Event Promotion – Copy

Project Info

This client is in collaboration with another agency.  We were brought in to assist with the media buying while the partner agency worked on marketing strategy, customer journey optimization and sales enablement.

The client was not running campaigns when we came on board.  

The Challenge

Time was ticking on this event.  We were brought on board 6 weeks beforehand and had to come up with a strategy to sell out their biggest revenue generator (On Board Ship Cruising Tours).  When we started, nearly only 10% of tickets were sold.

Client

Private due to NDA.

Start Date

May 2022

Services

Media Buying: Facebook, Google & Youtube Ads

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Our Approach

All On Board!

We launched campaigns within 2 weeks of coming on board.  We had a healthy ad spend so were able to really hit all 3 platforms hard.  

Our strategy was 3 pronged approach:

  • Create Awareness
  • Ask for the sale
  • Generate Urgency
    • “Selling Out”
    • “10% Left”
    • “1 week to purchase”
AppledoreIV

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

– David Meerman Scott

THE RESULTS

SOLD OUT!

We were able to successfully sell out the On-Board Cruising Tours 1 week prior to the event.  

In addition:

  • CTR on Social Ads was amazing.
    • Target: 1%. Hit: 5.64%
  • 2 million ad impressions
  • 314,000 engagement on the social ads
  • eComm rate was 1.95% (Industry standard)
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