This client is in collaboration with another agency. We were brought in to assist with the media buying while the partner agency worked on marketing strategy, customer journey optimization and sales enablement.
The client was not running campaigns when we came on board.
Time was ticking on this event. We were brought on board 6 weeks beforehand and had to come up with a strategy to sell out their biggest revenue generator (On Board Ship Cruising Tours). When we started, nearly only 10% of tickets were sold.
Private due to NDA.
Media Buying: Facebook, Google & Youtube Ads
We launched campaigns within 2 weeks of coming on board. We had a healthy ad spend so were able to really hit all 3 platforms hard.
Our strategy was 3 pronged approach:
– David Meerman Scott
We were able to successfully sell out the On-Board Cruising Tours 1 week prior to the event.
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