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Web Design l Jocelyn Raymond, Trauma-Informed Coach

Project Info

The objective of this project is to redesign Jocelyn’s existing website to better target her ideal client and increase conversions to book a discovery call.

The Scope

  • Conduct a thorough analysis of Jocelyn’s current website, including content, design, and user experience.
  • Develop a new website design that aligns with Jocelyn’s branding and messaging and incorporates best practices for user experience and conversion optimization.
  • Write a new website copy that speaks directly to Jocelyn’s ideal client and highlights the benefits of trauma-informed coaching and support.
  • Implement the new website design and copy it onto Jocelyn’s website platform.
  • The Challenge

    One of the primary challenges of this project is to clearly define and effectively communicate Jocelyn’s unique selling proposition (USP) to her ideal client. It is essential for Jocelyn’s USP to differentiate her from other trauma-informed coaches and clearly articulate the benefits of working with her.

    In addition, Jocelyn is having difficulty identifying which email list is working due to the presence of two websites. This presents an additional challenge that needs to be addressed in order to optimize her marketing efforts and increase conversions.



    December 2022-April, 2023


    Website Design

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    The Results

    A Polished And Functional Website



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